Why Use Motion Graphics Animation In Your Marketing?

York Woodford-Smith — Mon, 16 Dec 2019 16:32:44 +0000

Specialist Motion Graphics Video Production

We live in a world where content dominates everything online. In a business sense, you’re becoming highly dependent on being able to produce original content that engages your target audience. Written blog posts can work, but you have to create new forms of content that are easier for people to digest while still reflecting your business in the right way.

Motion Graphics Animation To Us Is...

At Five On A Bike, we specialise in delivering unique and engaging motion graphics video production services to clients across London and the UK. We bring stories to life through animation, giving your company a new way of delivering content. Whether you want to explain your new service to customers or information to your employees; animation is the way to go.

The Benefits

When people read a blog post, it can be hard to maintain a high level of concentration. After a paragraph or so, they start to skim read. As a result, they don’t pick up on essential information that you need them to see. Often, when presented with a page full of written content, people will just refuse to read it and leave the website. From a business standpoint, this isn’t ideal at all! But, it does bring us onto the first benefit of our motion graphics video production service.

Improve Lead Generation

That’s right, an animated video will engage your audience far greater than any other form of content. It’s a way to provide all the essential information you want them to see, which can significantly influence your lead generation. As a result, it’s possible to make more sales as well.

Increase Engagement

Of course, you will maintain someone’s attention far better if you use a motion graphics video that lasts a few minutes, compared to another form of content. We’ve already shown how this can help you gain leads, but it’s beneficial from a corporate standpoint as well. If you use these videos when training employees, then they’re more engaged and will learn more from the videos.

Stand The Test of Time

We’ve all seen those cringey corporate or marketing videos from ten or so years ago. They look so out of place in the modern climate, which can make your company look old fashioned. Not to mention the awkwardness of a promotional video featuring a manager who hasn’t worked for you in years. With animation, you have a video that stands the test of time. It will always look fresh and contemporary, and there’s never any worry about filming people who have left!

The post Why Use Motion Graphics Animation In Your Marketing? appeared first on Five on a Bike.

Team Feature: Jack Edge – Motion Graphics Specialist

York Woodford-Smith — Fri, 01 Nov 2019 10:03:45 +0000

An Interview with Five on a Bike’s resident motion graphics specialist: Jack Edge

This month, we sat down with Five on a Bike’s in-house motion graphics specialist, Jack Edge. Jack has been with the company for 13 months now, leading the animation side of our post-production team. In the interview we talk about all things motion graphics, from the ways that animation betters regular filming, to Jack’s favourite past projects with Five on a Bike.

“Describe your role generally within Five on a Bike”

I am a multi skilled content creator and motion graphics specialist. In the office I am responsible for any animation projects that we have and I also spend a lot of time generally editing video content for other projects. I don’t exclusively work with motion graphics alone though, I often go out to film on shoots with the rest of the team when I’m needed.

Apart from that, the team call me an expert in changing camera lenses, so I guess that’s part of my job role, and I also work hard to be the office’s Millennial to Gen Z translator as I like to keep my toe dipped in Gen Z pop culture.

An average day in the office usually involves just being at my desk and editing any ongoing projects that we have. It seems like quite a boring process to try and explain, but I spend pretty much my entire day working on Adobe Illustrator and After Effects. If I get a moment’s break, I tend to trawl the internet looking for nuggets of comedy in the weirdest places. The rest of the team have similar interests and humour to me so it’s nice when one of us breaks through the silence with something funny to share.

“What are some of the best things about motion graphics animation, that you can’t achieve with regular filming?”

Motion graphics animation allows you to cover topics that might not come across very well on film – like socially ‘boring’ or ‘wordy’ themes like law. You can get information across so much easier when it is animated dynamically. Motion graphics animation also helps to really visually enhance an existing video and make it more engaging, informative and exciting.

Apart from this, there are the obvious benefits like not having to shoot across a number of locations, the video is timeless and won’t feature out-of-date products or old members of staff, and generally you can cross a lot of creative boundaries with animation that filming will never be able to cross.

“What kind of company or project do you think benefits the most from motion graphics animation?”

Pretty much any brief can work with motion graphics in one way or another. But off of the top of my head, companies that produce software or other products that are difficult to convey nicely in film benefit well from motion graphics. Generally, if you have a piece of advanced software, it’s hard to show off its purpose in traditional filming.

Other good candidates are traditionally ‘boring’ companies, companies with lots of locations that’d be difficult to film, and companies that want to get across lots of information in a short video. I’m thinking of office-based service companies, mainly.

“What advice would you give someone who is considering using motion graphics animation in their corporate video?”

Keep it simple. A video is meant to draw a potential customer in and make them want to learn more about your company. Too many people get bogged down with trying to add too much text, which can make viewers switch off. My advice is to avoid trying to cram as much information as you can into the video. Keep it quick, snappy, and engaging, and cover the most important topics that you want to get across.

“From start to finish, what does the motion graphics animation process look like?”

The process starts with a conversation with the client, finding out what they hope to achieve with the video. After that, we draw up a script and a storyboard, which is then sent to the client to approve.

Once approved, asset creating begins in Adobe Illustrator. Then, once the key assets are made, I move over to Adobe After Effects to begin with animating.

Once we are happy with the animation, a first draft will be sent back to the client for feedback. Amendments will then be made and any problems will be fixed before the final video is sent back and approved.

“What are some other aspects of video production that you enjoy?”

I enjoy almost everything we do in video production. I like the variety of work – you are always doing something different every day, so it’s hard to get bored. We rarely ever find ourselves doing the same thing. I love working with different people and getting a close insight into loads of different industries. One of the perks of working with corporate businesses is that you could be in an office one day and the next day you’re somewhere completely different, like a biscuit factory or a 3D-printing manufacturer!

“What’s your favourite thing about working for Five on a Bike?”

The people are one of the highlights of working at Five on a Bike. Everyone helps each other out and having a team like this makes working on things much more fun. I think it’s rare to find a job with this much flexibility and trust in our skills. It also helps that the office has such a nice, chilled atmosphere.

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